How to Fix BIOS Stuck on the Manufacturer Logo

Seeing your computer stuck on the manufacturer logo can be frustrating, especially when Windows never starts and you cannot reach the desktop. In many cases, the problem occurs before the operating system even begins loading. This means the issue may be related to the BIOS/UEFI, hardware, boot configuration, or a connected device rather than Windows itself.
A PC that is stuck on the manufacturer logo may display the motherboard, laptop, or computer manufacturer's logo indefinitely. Sometimes the system may freeze completely, while in other cases it may restart repeatedly or remain on the logo screen without showing any error message.
Fortunately, there are several troubleshooting methods you can try before considering a BIOS reset, hardware replacement, or professional repair.
In this guide, you will learn how to fix BIOS stuck on the manufacturer logo, what causes this problem, and which troubleshooting steps should be performed first.

What Does It Mean When BIOS Is Stuck on the Manufacturer Logo?

When a computer displays a manufacturer logo such as ASUS, Acer, Dell, HP, Lenovo, MSI, Gigabyte, or another brand, the system is usually going through the POST (Power-On Self-Test) process.
During POST, the BIOS or UEFI checks essential hardware components such as :

• CPU
• RAM
• Storage drives
• Keyboard
• Graphics hardware
• USB devices
• Other connected hardware

After POST is completed successfully, the firmware normally proceeds to the boot device and starts Windows or another operating system.
If the computer remains stuck on the manufacturer logo, it can indicate that the system is having difficulty completing POST or moving from firmware initialization to the boot process.
Therefore, the problem is not necessarily caused by Windows.

Common Causes of a PC Stuck on the Manufacturer Logo

There are several possible reasons why a computer gets stuck on the BIOS or manufacturer logo screen.

1. USB Devices Are Interfering With the Boot Process
   

   A faulty or incorrectly configured USB device can sometimes prevent the computer from continuing through POST.
   External hard drives, USB flash drives, card readers, USB hubs, and even some wireless receivers can occasionally cause boot problems.

2. RAM Problems
   

   Faulty, improperly installed, or incompatible RAM can cause the system to freeze during POST.
   This is particularly common after installing new memory or moving RAM modules between slots.

3. Storage Drive Problems
   

   A failing SSD or hard drive can cause the computer to become unusually slow during startup or freeze while detecting the storage device.
   A damaged boot drive can also prevent the system from reaching Windows.

4. Incorrect BIOS Settings
   

   Changing BIOS settings such as boot mode, memory settings, CPU settings, Secure Boot, CSM, or storage configuration can make the system unable to boot correctly.
   Overclocking is another common cause.

5. BIOS or UEFI Firmware Problems
   

   A failed BIOS update, interrupted firmware update, corrupted BIOS configuration, or incompatible firmware can prevent the computer from completing the startup process.

6. Graphics Card Problems
   

   A dedicated GPU that is improperly installed or experiencing a hardware problem can cause startup issues.
   This can be especially relevant when the computer freezes immediately after powering on.

7. Recently Installed Hardware
   

   New RAM, SSDs, graphics cards, PCIe devices, or other hardware can sometimes cause compatibility or configuration problems.

8. CMOS Configuration Issues
   

   The CMOS stores important BIOS configuration settings. Incorrect or corrupted settings can sometimes prevent the computer from completing POST.

How to Fix BIOS Stuck on the Manufacturer Logo

Before replacing hardware or attempting a BIOS recovery, start with the simplest troubleshooting methods.

1. Disconnect All Unnecessary USB Devices
   

   The first thing you should try is disconnecting external devices.
   Shut down the computer completely and unplug devices such as :
   
   • USB flash drives
   • External HDDs
   • External SSDs
   • USB card readers
   • USB hubs
   • Printers
   • Game controllers
   • Webcams
   • Unnecessary wireless adapters
   Leave only essential devices connected, preferably the keyboard, mouse, monitor, and power cable.
   Then turn the computer on again.
   If the computer starts normally, reconnect the devices one at a time to identify which device is causing the problem.
   This simple method can often solve a computer stuck on the manufacturer logo.

2. Perform a Complete Power Cycle
   

   A temporary hardware or firmware state can sometimes cause the system to become stuck.
   To perform a power cycle :
   
   • Turn off the computer.
   • Disconnect the power cable.
   • If it is a laptop with a removable battery, remove the battery.
   • Disconnect unnecessary peripherals.
   • Hold the power button for approximately 10–20 seconds.
   • Reconnect the power.
   • Turn the computer on.
   For laptops with internal batteries, the procedure may be slightly different depending on the manufacturer's instructions.
   A power cycle can clear certain temporary hardware states without changing your personal files.

3. Try Entering the BIOS or UEFI Setup
   

   Turn on the computer and repeatedly press the appropriate BIOS key.
   Common keys include :
   
   • Delete
   • F2
   • F10
   • F12
   • Esc
   The exact key depends on the manufacturer.
   If you can successfully enter the BIOS setup, this is an important clue. It suggests that the motherboard and firmware are at least responding.
   Once inside BIOS, check whether your SSD or hard drive is detected.
   If the storage drive does not appear, the problem may involve the drive, SATA connection, M.2 slot, or storage controller configuration.

4. Load BIOS Default Settings
   

   Incorrect BIOS settings can prevent a computer from booting properly.
   If you can enter BIOS, look for an option such as :
   
   • Load Optimized Defaults
   • Load Setup Defaults
   • Load Default Settings
   • Restore Defaults
   • Optimized Defaults
   Select the appropriate option and save the changes.
   The exact menu name depends on your motherboard or computer manufacturer.
   After restoring the defaults, restart the computer and check whether it can boot normally.
   Important Note About BIOS Defaults
   Resetting BIOS settings can change options such as :
   
   • Boot order
   • Secure Boot
   • XMP/EXPO
   • CPU settings
   • Fan settings
   • Virtualization settings
   • Storage controller configuration
   If Windows was installed using a specific boot configuration, you may need to adjust the boot settings afterward.

5. Check Whether the Boot Drive Is Detected
   

   Enter BIOS and look for the storage information.
   Depending on your system, an SSD may appear under :
   
   • NVMe Configuration
   • Storage Information
   • SATA Information
   • Boot Devices
   • Advanced Storage Configuration
   If the SSD or HDD is missing, shut down the computer and inspect the physical connection.
   For a SATA drive, check the SATA data cable and power cable.
   For an M.2 SSD, make sure the drive is properly installed in the M.2 slot.
   If possible, test the drive in another compatible computer or use another known-good drive to determine whether the storage device is defective.

6. Test the RAM
   

   RAM problems are another common cause of a computer that freezes during POST.
   If your desktop has multiple RAM modules, shut down the computer and disconnect the power.
   Remove the RAM modules and reinstall them carefully.
   If you have two or more modules, try booting with only one module installed.
   For example :
   
   • Remove all RAM modules.
   • Install one module.
   • Start the computer.
   • If it does not work, try the module in another recommended slot.
   • Repeat the test with the other RAM module.
   This can help identify a defective RAM module or problematic memory slot.
   Check for Recent RAM Upgrades
   If the problem started immediately after installing new RAM, compatibility should be considered.
   The motherboard may not support the memory configuration, speed, capacity, or memory profile correctly.
   In this situation, reinstalling the original RAM can help confirm whether the new memory is responsible.

7. Disconnect Recently Installed Hardware
   

   If the computer worked normally before a hardware upgrade, temporarily remove the newly installed component.
   Examples include :
   
   • New graphics cards
   • Additional SSDs
   • New RAM
   • PCIe expansion cards
   • Wi-Fi cards
   • Capture cards
   Then start the computer again.
   If the manufacturer logo problem disappears, the recently installed hardware or its configuration may be responsible.

8. Remove and Reseat the Graphics Card
   

   A poorly seated graphics card can cause startup problems.
   For a desktop PC :
   
   • Turn off the computer.
   • Disconnect the power cable.
   • Remove the graphics card.
   • Check the PCIe slot for dust or debris.
   • Reinstall the graphics card securely.
   • Reconnect the required GPU power cables.
   • Start the computer.
   If your processor has integrated graphics, you can also temporarily remove the dedicated GPU and connect the monitor to the motherboard's display output, if supported.
   If the system then boots normally, the dedicated graphics card or its configuration may require further investigation.

9. Reset the CMOS
   

   If incorrect BIOS settings are preventing the computer from starting, clearing the CMOS may restore the motherboard to its default configuration.
   Depending on the motherboard, CMOS can be reset using :
   
   • A Clear CMOS button
   • A motherboard jumper
   • Removing the CMOS battery temporarily
   Before performing this procedure, turn off the computer and disconnect the power.
   For a removable CMOS battery, carefully remove it according to the motherboard manufacturer's instructions and reinstall it after the recommended waiting period.
   Some modern motherboards provide dedicated CMOS reset buttons or jumpers, which are generally more convenient.
   Important Warning
   Do not randomly short motherboard pins unless you know exactly which pins are intended for CMOS reset.
   Always check the motherboard manual first.

10. Check the Boot Order
    

    If BIOS loads but Windows does not start, inspect the boot priority.
    Make sure the drive containing Windows Boot Manager is selected as the primary boot device.
    On many modern UEFI systems, you may see an entry such as:
    Windows Boot Manager
    If the Windows Boot Manager entry is missing, there may be a problem with the boot configuration or the storage drive.
    However, do not immediately reinstall Windows. First determine whether the SSD is properly detected.

11. Disable Overclocking and Memory Profiles
    

    If you recently enabled CPU overclocking, GPU overclocking, XMP, EXPO, or another performance profile, return the BIOS settings to default.
    Unstable memory settings can cause the computer to freeze during POST.
    This is particularly important when the system becomes stuck immediately after changing memory frequency or timings.
    If the computer becomes stable after loading BIOS defaults, the previous configuration was likely unstable.

12. Update the BIOS Carefully
    

    A BIOS update may resolve compatibility problems, hardware detection issues, or firmware bugs.
    However, BIOS updating should not be the first troubleshooting step when the computer is stuck on the manufacturer logo.
    If the computer can enter BIOS and the manufacturer provides a newer firmware version that specifically addresses your problem, you may consider updating it.
    Before updating :
    
    • Confirm the exact motherboard or laptop model.
    • Download the correct BIOS version.
    • Read the manufacturer's instructions.
    • Ensure stable power.
    • Do not turn off the computer during the update.
    • Do not use a BIOS file intended for another model.
    A failed BIOS update can make the situation significantly worse.

13. Use BIOS Recovery if a BIOS Update Failed
    

    If the problem started immediately after a BIOS update, the firmware itself may be corrupted or the update may not have completed correctly.
    Some modern motherboards and laptops provide recovery technologies such as BIOS Flashback or BIOS recovery.
    Depending on the manufacturer, recovery may allow you to restore the BIOS using :
    
    • A USB flash drive
    • A dedicated BIOS recovery port
    • A special recovery key combination
    • A backup BIOS
    The procedure varies significantly between manufacturers, so follow the exact instructions for your model.
    Do not assume that a BIOS recovery procedure for one motherboard will work on another.

14. Disconnect the Storage Drive as a Diagnostic Test
    

    If you cannot determine whether the problem is caused by the operating system or hardware, temporarily disconnect the SSD or HDD.
    Then start the computer.
    If the manufacturer logo disappears and the system reaches a message such as "No Boot Device" or enters BIOS normally, the storage device or its boot configuration may be involved.
    This does not automatically mean the drive is defective.
    The problem could also be related to :
    
    • Corrupted boot files
    • Damaged partitions
    • Incorrect UEFI configuration
    • Storage controller settings
    • A failing SSD/HDD
    If the drive contains important data, avoid unnecessary formatting or reinstalling Windows until the data has been secured.

What If the Computer Is Still Stuck on the Logo?

If none of the troubleshooting methods work, the problem may be caused by a hardware failure.
Potential causes include :

• Defective RAM
• Failing SSD or HDD
• Faulty motherboard
• CPU problems
• Graphics card failure
• Power supply instability
• BIOS chip or firmware problems

At this stage, systematic hardware testing is more useful than repeatedly changing BIOS settings.
If possible, test the computer with known-good components.
For example, you can test :

• One known-good RAM module.
• A different storage drive.
• Integrated graphics instead of a dedicated GPU.
• A known-good power supply.
• Minimal hardware configuration.

The goal is to identify which component prevents POST from completing.

When Should You Suspect a Motherboard Problem?

A motherboard problem becomes more likely when :

• The computer freezes even with the storage drive disconnected.
• The system cannot enter BIOS.
• RAM replacement does not help.
• USB devices have been removed.
• CMOS has been reset.
• The CPU and graphics hardware have been tested.
• The motherboard displays a persistent POST error code.

Some motherboards include diagnostic LEDs labelled :

• CPU
• DRAM
• VGA
• BOOT

If one of these LEDs remains illuminated, check the motherboard manual to determine what the indicator means.
Some high-end motherboards also provide a two-digit POST code display, which can provide more detailed information about the startup failure.

BIOS Logo vs Windows Logo: Why the Difference Matters

It is important to determine exactly where the computer stops.
If the computer freezes at the manufacturer logo, the problem is often related to BIOS/UEFI, POST, or hardware initialization.
If the manufacturer logo disappears and the Windows logo appears before the computer freezes, the problem may be related to :

• Windows
• Drivers
• Boot configuration
• System files
• Storage problems

This distinction can prevent you from wasting time reinstalling Windows when the real problem is hardware or firmware.

How to Prevent Your PC From Getting Stuck on the Manufacturer Logo

Several practices can reduce the risk of future boot problems.

Keep BIOS Settings Stable

Avoid changing advanced BIOS settings unless you understand their purpose.

Be Careful With Overclocking

Overclocking can improve performance but may cause instability if the settings are too aggressive.

Update BIOS Only When Necessary

A BIOS update can be useful, but firmware updates should be performed carefully and only with the correct firmware.

Monitor SSD and HDD Health

A failing storage drive can cause increasingly serious boot problems.

Install Compatible RAM

Use memory that is compatible with your motherboard and processor.

Avoid Unnecessary USB Devices During Troubleshooting

If a computer begins behaving strangely during startup, disconnect external devices first.

Final Thoughts

A computer stuck on the manufacturer logo does not automatically mean that the motherboard or SSD is dead. The problem can be caused by something as simple as a USB device or incorrect BIOS setting, but it can also indicate a failing component.
The best approach is to troubleshoot systematically.
Start by disconnecting unnecessary USB devices and performing a complete power cycle. Then try entering BIOS, load the default settings, check whether the storage drive is detected, and test the RAM. If the problem started after a hardware upgrade or BIOS change, reverse that change and test the system again.
If the computer still cannot complete POST after these steps, investigate the graphics card, storage device, power supply, motherboard, and other hardware components.
Most importantly, do not immediately reinstall Windows or format your storage drive. If the problem occurs before Windows loads, reinstalling the operating system may not solve the underlying issue and could put important data at risk.
By identifying exactly where the startup process stops and testing each component methodically, you have a much better chance of finding the real cause of a BIOS stuck on the manufacturer logo.

Related Posts :

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• Why Is My Graphics Card Not Detected in BIOS? 
• How to Enable TPM 2.0 in BIOS for Windows 11 
• How to Fix RAM Not Detected in BIOS 
• Why Is My NVMe SSD Not Showing Up in BIOS? 
• How to Fix a PC That Won't Boot After a BIOS Update

Frequently Asked Questions

Why is my PC stuck on the manufacturer logo?

A PC can become stuck on the manufacturer logo because of RAM problems, storage failures, incorrect BIOS settings, USB devices, graphics hardware, BIOS corruption, or other hardware issues.

Can a bad SSD cause the computer to freeze on the logo?

Yes. A failing or malfunctioning SSD can cause the firmware to spend a long time trying to detect or initialize the drive, potentially making the system appear frozen.

Can resetting BIOS fix a stuck manufacturer logo?

Yes. If incorrect BIOS settings are causing the problem, loading BIOS defaults or clearing the CMOS may allow the computer to complete POST and boot normally.

Should I reinstall Windows if my PC is stuck on the logo?

Not immediately. If the computer cannot get past the manufacturer logo, the problem may occur before Windows starts. Hardware and BIOS troubleshooting should be performed first.

What if I cannot enter BIOS?

If the system cannot enter BIOS at all, disconnect unnecessary peripherals and test the RAM, graphics card, storage devices, and CMOS configuration. A serious hardware or motherboard problem may also be involved.

Can USB devices cause a computer to get stuck on the logo?

Yes. Some USB devices can interfere with the boot process. Disconnecting unnecessary USB devices is one of the easiest troubleshooting steps.

Can bad RAM cause a PC to freeze on the manufacturer logo?

Yes. Faulty, incompatible, or incorrectly installed RAM can prevent POST from completing and cause the computer to remain on the manufacturer logo.

Is a BIOS update safe when the PC is stuck on the logo?

A BIOS update can help in some situations, but it should be performed carefully. If the computer cannot reliably access the BIOS or the update process, BIOS recovery or professional assistance may be safer.

How do I know whether the problem is BIOS or Windows?

If the computer freezes before Windows begins loading and remains on the manufacturer's logo, BIOS/UEFI or hardware is more likely. If Windows starts loading before the system freezes, Windows or its drivers may be involved.

When should I take the computer to a repair technician?

Consider professional repair when the system cannot enter BIOS, remains stuck after hardware testing and CMOS reset, shows persistent POST error indicators, or you suspect a motherboard, CPU, GPU, or power supply failure.

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